Media coverage is not easily obtained, but comes at a great cost and effort. It is highly sought after because of the credibility and significant exposure derived from it. Today’s media cycle is constantly moving, which gives many stories short-term relevance but a long-term shelf life. When a company or an organization does get a story in the press, it must do everything it can to leverage its exposure quickly to secure a return on investment. Below are several strategies for ways of extending the life and brand-building power of hard-earned media coverage.
Use your social media infrastructure to promote press coverage. Post links immediately on Facebook, Twitter, LinkedIn, Pinterest (photos) and/or others. Social media is a direct conduit to an organization’s fans, followers and “likers.” Social media allows you to get the message out quickly and efficiently, but remember, every social media platform is different and each…
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