The fatal flaw of the typical home based business is where affiliates and the opportunity is the focus instead of the product and customers. Yes you need all four too.
Far too many people respond to the opportunity only and because the product is not their ‘passion’, they leave quickly because the money never appears fast enough. Without real, repeat customers, no business ever succeeds.
The two most common models have either repeat sales at pennies per month or one-time sales requiring constant marketing for new customers.
MOST people fail in customer acquisition. The number of customers is always higher than imagined and the amount of income from each sale is lower. The typical opportunity does not share that information clearly.
MOST people do not have a customer list and have to build one. Every home business opportunity I am familiar with comes without one as well.
What would the…
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