A trade show is a great way for a company to increase exposure and increase brand presence…but there’s typically a huge investment required. In 2012, companies arecontinuing to exhibit at major shows….. but are on limited budgets. There are many ways for a company to reduce the exorbitant costs and still make an impact at the show.
As a marketing consultant, my job is to listen to clients’ needs and make recommendations to help them achieve their goals within the marketing budget. Trade shows continue to be an important part of the marketing mix and should not be ignored. Companies should continue to exhibit at major industry specific shows…but follow the tips below to reduce the overall cost of exhibiting.
Tips to Cut Your Trade Show Booth Spending :
- Booth Sharing – This concept has become popular in 2011 and continues in 2012. A company can share booth space with…
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