Libdrone's Thoughts and Musings

(was called:  The First Lesson You Need To Know About Social Media)

Today I note the passing of Forumlists.    I’m honestly not sure if this particular Twitter tool was ever recommended by Mr. Everything  (You may note that I’m now just using a fictitious name and not linking…to anyone.  See the explanatory page.)  In a very professional blog post  the company explains that they have run out of money and have to take the site down.   They also graciously point to some other resources for Twitter lists.     I have written before that web sites come and go.   I have come to believe that real relationships with other human beings are the only thing that is truly enduring.

I got into a discussion on Facebook today with a couple of users, one of whom is moving a blog from  to self-hosted,  and another who is…

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Digital Brand Marketing Education & Interactives

As part of my day to day activities at Find New Customers, I research the websites of lots and lots of companies. I find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Sometimes (not very often) they have a decent sign-up form. But there’s a problem.

I’ve never heard of the firm. They’re invisible.

I’ve come to the inescapable conclusion is that the reason they are invisible is their business had no heartbeat. A heartbeat happens continually as long as you are alive. By the same token – marketing in business to business needs a heartbeat too. That’s your blog. Blogs are regularly updated, like a heartbeat.

Buyers are looking for companies with a heartbeat – regular publishers of content. They need to be constantly reminded that your business is alive.  Unfortunately, so does Google and Bing. When they ping a website, they look at…

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Iceburner Money Rules

The fatal flaw of the typical home based business is where affiliates and the opportunity is the focus instead of the product and customers. Yes you need all four too.

Far too many people respond to the opportunity only and because the product is not their ‘passion’, they leave quickly because the money never appears fast enough.  Without real, repeat customers, no business ever succeeds.

The two most common models have either repeat sales at pennies per month or one-time sales requiring constant marketing for new customers.

MOST people fail in customer acquisition.   The number of customers is always higher than imagined and the amount of income from each sale is lower.  The typical opportunity does not share that information clearly.

MOST people do not have a customer list and have to build one.  Every home business opportunity I am familiar with comes without one as well.

What would the…

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Digital Brand Marketing Education & Interactives

A trade show is a great way for a company to increase exposure and increase brand presence…but there’s typically a huge investment required.  In 2012, companies arecontinuing to exhibit at major shows….. but are on limited budgets.  There are many ways for a company to reduce the exorbitant costs and still make an impact at the show.

As a marketing consultant, my job is to listen to clients’ needs and make recommendations to help them achieve their goals within the marketing budget.   Trade shows continue to be an important part of the marketing mix and should not be ignored.  Companies should continue to exhibit at major industry specific shows…but follow the tips below to reduce the overall cost of exhibiting.

Tips to Cut Your Trade Show Booth Spending :

  1. Booth Sharing – This concept has become popular in 2011 and continues in 2012.  A company can share booth space with…

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